Star Factor delivers same-demographic Nigerian viewers — 18–35, mobile-first, 100+ hours per season — with per-second engagement data, named room sponsorships, and challenge integrations. At a fraction of broadcast pricing.
Star Factor has not launched. Season 1 is in production planning, and we are talking to founding sponsors now — before there is an audience to quote at you.
That is the deal on the table: founding-sponsor pricing, first pick of the house, and a say in how the formats are built — in exchange for backing a first season rather than a proven one. We would rather tell you that on this page than in the third meeting.
Nigeria's reality audience is 18–35, mobile-first, and watches over a hundred hours a season — on phones, in group chats, arguing about it publicly. They are also the most prediction-fluent consumers in the market. Star Factor is built for exactly that behaviour instead of retrofitted to it.
The category already works for brands that show up: a single headline sponsorship of Nigeria's biggest reality show moved brand awareness 35% and customer patronage 10% for one betting operator. What it did not give them was a way to see which moment did it.
RATE CARD AND SEASON 1 INVENTORY ON REQUEST · FOUNDING-SPONSOR TERMS AVAILABLE UNTIL THE HOUSE IS CAST
They watched all night. They ran the campaigns. They built the stars.
Star Factor is what happens when they get a cut — and a brand that is standing there when it does gets remembered for it.